Sales Training Specialist


hands-on sales training with

Ray patterson

Nothing ever happens until a salesperson sells something!

Ray is a dynamic and passionate Sales Trainer and Keynote Speaker with a lifetime’s experience in Sales and Sales Management. Everything Ray speaks about when delivering his presentations comes from personal knowledge and experience and not internet research. Ray believes that salespeople can only be successful in the selling situation, when they are face to face with their customers, if they are really enthusiastic and excited about what they are doing.

“Ray is very enthusiastic, interesting, entertaining and his training is very captivating. His RAP Selling course would be highly beneficial to any sales team. His presentation is excellent. The training is well prepared, easy to grasp.”

Deidre Tavares
Athena Advertising, May 2011

“Ray held a sales course with our call centre agents who had no sales experience. He structured the course in such a way that the participants were able to start with the basics and be well on their way to being great sales people by the end of the day.”

Andre van Niekerk
Managing Director, Pro Gas Solutions, March 2013

“Ray’s unique and captivating workshop left our sales teams “begging” for more. It is rare to find a training facilitator who can keep the attention of a large group of sceptical sales people.”

Gabi Bricker
National Sales Manager, G Fox & Co, October 2012

“Ek het hiedie week die voorreg gehad om ‘n nuwe klient te werf op die “Ray Patterson”manier – wat ‘n ondervinding.”

Tiaan Potgieter
Marketing and Services Manager, Pro Gas Solutions (Pty) Ltd, March 2013

“Gripping! Did not want to miss a beat. If you are thinking should I shouldn’t I… press the button and book Ray. A worthy and affordable investment.”

Belinda Louw
Executive Director, National Glass Distribution, July 2016

“With his very practical approach based on many years of personal sales experience Ray succeeded well in reaching every participant from the sales rookie to the experienced key account manager.”

Dr Ralf Patzelt
Head of Animal Health South Africa & Sub-Saharan Africa, May 2015

“Thank you Ray! I can testify of remarkable results! Your enthusiasm and personal touch are encouraging. I can certainly recommend you to train any size sales team and definitely in any industry.”

Nazel Veldtman
National Sales Manager, Credit Guarantee, October 2018

“I recommend Ray Patterson’s RAP Selling program as the material is practical, providing “how to” knowledge. It was proper sales training and not a lot of “hot air” as is so often the case.”

Nanette Maloney
Sales Manager, Express School Foods, October 2018

“Our sales teams found the Closing The Deal training extremely practical. The way you presented the training was out of the box, interesting and engaging. Each of our teams took something from the training that they could start implementing the next day. Providing solutions is what this is all about!”

Alda Fourie
OFM Sales Manager, June 2019

Our Sales Trainer and Conference Speaker

Motivate your sales team with this energetic and passionate speaker!

Up skill your salespeople and increase your sales immediately.
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Everyone is a salesperson
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Why Choose Ray Patterson For Your Next Sales Training Event

Are you struggling to convert leads into actual sales? Are you wanting to increase your sales performance? Due to the dramatic change in the business landscape caused by the amount of information available on the internet buyers now expect a lot more from the salespeople they meet with. They expect professionalism and good advice! Buyers are now a lot more savvy, cautious and tougher to meet with. In today’s world of business Salespeople need to look at doing things differently. Better sales figures begin with better salespeople.

Ray Patterson is a dynamic, and accomplished sales trainer and keynote speaker with a lifetimes experience and expertise in sales and sales management training. Ray’s effective RAP® selling sales training programs focus on getting salespeople to take responsibility for their own success in sales, resulting in improved attitudes and increased sales performance.

Before developing any sales training programme, Ray will conduct an analysis of your current sales methods and look for gaps where he can add value through his customised sales training programmes & courses. The sales training programs and courses are developed to meet your specific requirements, ensuring the money spent on training is an investment (ROI) and not just a spend. Ray’s sales training programs focus on the “How-to do” rather than the “What to do”. The sales training is hands-on and interactive (no Power Point).

After any sales training programme the delegates will be equipped with simple “how-to” skills and techniques that they can implement immediately resulting in increased sales. The focus of the sales training programmes is on changing behaviours. Salespeople are encouraged to learn, practice and implement selling skills and techniques and to develop good sales habits.

There are regular breaks in the sales training programmes for “Action steps”. This allows the delegates to write down the key points that they picked up from each section of the training. At the end of the sales training programme they will be asked to review their “Action steps” and choose “One thing” that they are going to implement as soon as they are back at work. They are also asked to provide a short plan of how they will achieve this.

Ray Patterson has developed and presented his effective sales training programs throughout Africa including South African, Botswana, eSwatini, Namibia, Kenya and Tanzania. These training programmes and courses include corporate sales training, telephone sales training, and sales leadership training.

Ray has been a successful business owner, running his sales driven business for 19 years before closing shop to concentrate on his passion for training salespeople and uplifting the selling profession.

Ray is Also Fully Bilingual

Not only is Ray South Africa’s favourite sales trainer, he is also fully bilingual and can change to Afrikaans when presenting his programmes as and when necessary:

Ray is van die eneigste verkoops afrigters in Suid Afrika wat sy programme in Engels en Afrikaans aanbied. Baie van sy kliente is in nywerhede waar die verkoops mense hulle besigheid in Afrikaans lewer.

Al is die programme in Engels geskryf en die notas en nota boeke in Engels is, waneer Ray die programme anbied kan hy oorslaan na Afikaaans waneer dit nodig is.

Everyone is a salesperson

Sales training

Ray focuses on the non-academic part of sales training, the part that really works. He teaches salespeople the “How-to-do” rather than the “What-to-do”. His training programmes are all customised and enhance any existing in-house training already in place. Most salespeople don’t use selling skills and techniques because they simply “Don’t know what to say”.

Ray’s training focuses on giving salespeople the skills and confidence they need to be “Salespeople” rather than just being “Presenters” and “Information Providers”.

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Sale coaching

Ray provides one-on-one sales coaching for salespeople selling all types of products / services and across all industries. The coaching method is simple and effective. He accompanies salespeople on sales calls (Or listen in on sales calls if tele-sales) to evaluate their current sales performance.

Immediate feedback is provided on the good points as well as highlighting one or two points that require improvement. Salespeople are given hands on skills and techniques to address the areas that require improvement.

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Sales leadership training

Ray’s one day sales manager’s boot camp equips sales managers with simple and easy to implement skills and ideas to be able to successfully Manage, Lead and Coach their sales teams.

On completion of the programme, sales managers will understand the importance of getting the best out of each individual salesperson in their team in order achieve the company’s sales targets. They will leave the training with the self-confidence that they require to be effective Sales training Managers

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Sales motivational workshops

Instead of just a “Talk” this is an interactive workshop. It starts with a 50-minute Sales Motivational Keynote. (See options under Sales Speaker tab) After a short break the talk is followed with a 90-minute interactive workshop (See options under Sales Speaker tab)

The workshop will focus on a specific selling skill and will include a few group activities and role plays to get the salespeople actively involved in the event. They will pick up tips and ideas which they can implement immediately.

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Sales keynote presentations

Ray’s sales motivational keynotes are simple, to the point and effective. The focus is on improving attitudes as well as getting salespeople to be proud of who they are and to be proud of what they do.

A keynote presentation provides delegates with the inspiration they need to find the motivation to go out a do things differently! The messages are specific (See options under sales speaker tab) and are customized to fit in with your meeting theme and or required outcomes.

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Contact Ray