Work on improving your knowledge and skills daily!

Questions to ask yourself:

  •  Are you achieving your sales targets every month?
  • Are you achieving your full potential in sales?
  • Are you being the best salesperson you can be?

The answers to all of these questions can be yes, but only if you take responsibility for your own success in sales.


It is not your company’s responsibility to ensure that you succeed in your profession. No one is a “natural” salesperson. What makes great salespeople great are the actions they take every day.


Salespeople learn, practice and implement essential selling skills.

Selling is a profession, just like architecture, accounting or engineering. If selling skills are learned and properly applied then you will succeed in sales. Practice every day so that you can meet customers with confidence.

If you approach improving your knowledge and skills in sales as an option, “I’ll give it a try and see”, you won’t succeed.

You need to “fully commit” to doing it.

Whenever I ask salespeople what they are doing about improving their knowledge and skills they tell they don’t have the time. So I came up with a simple formula to overcome this problem.


Formula:     10 = 50 = 210 = 3.5

10 minutes a day = 50 minutes a week = 210 minutes a month = 3.5 hours!


It’s all incremental and it all adds up! Spending only 10 minutes a day improving your knowledge and skills adds up to 3.5 hours a month.


Tips for improving knowledge and skills daily:

  • Read or listen to sales improvement books.
  • Use driving time to listen to sales books / programmes in your car?
  • Go on a sales course or seminar at your own expense.
  • Visit other departments in your company, ask questions and get information.
  • Visit suppliers, ask questions and get information.
  • Spend 10 minutes a day doing internet research looking for relevant articles.
  • Evaluate your performance after each call / meeting with a customer.
  • Focus on your strong points and use them to your advantage.
  • Work on improving your weaknesses.
  • Work on perfecting one new skill at a time. (Stick to it for 21 days until it becomes a habit)

Work on improving your knowledge and skills until you no longer have to think about what you are doing, and you have developed good “Sales habits”.


Get out of your comfort zone and do things differently!

If you are not achieving your full potential in sales or are not happy with your work performance, then you need to sit down and ask yourself two simple questions:

  1. What can I do to improve the situation?
  2. What selling skills do I need to improve in order to increase my sales?

Take responsibility and do what needs to be done to achieve success in sales.



Related Tag: Corporate Sales Training


© 2019 Ray Patterson. All materials, images and contents contained herein are the intellectual property of Ray Patterson and may not be copied, reproduced, distributed, displayed, adapted or modified without Ray Patterson’s express permission. Any unauthorized copying, reproduction, distribution, display, adaptation or modification will amount to copyright infringement.